hey everybody welcome back
I will show you
everything you need to know to build
your first Shopify website your Shopify
store so if you are selling a digital
product or a physical product of your
own or a physical product that your drop
shipping brand to drop shipping it
doesn't matter if you're selling
something online Shopify is a very very
popular and very successful website that
many people have used and many people
succeed with so if you are looking to
build a website and you are an absolute
beginner this is the video for you I'll
be showing you step-by-step everything
you need to know along the way so this
is a full tutorial to show you what you
need to know for Shopify and to be clear
I've seen a lot of other videos out
there some of them are great videos some
of them are they talk too fast some of
them they are too long they're like
three-and-a-half hour videos some of
them actually most of them if you go
down in the description you'll notice
that they are actually selling a course
then so one thing I want to say is this
is entirely free information this entire
tutorial here at Central we believe in
giving free information out so we do not
want to we currently do not and never
will sell a course if you are looking to
build your Shopify website
I promise at no point in this video will
I be plugging a course and we never will
have a course so that's how you know
this really is some true free
information it's totally honest and it
is everything that we think you need to
know in this tutorial so with that being
said let's jump into it so typically the
first thing I like to do is I open
Google Chrome it's my favorite browser
for this because you can get a lot of
extensions on here Facebook advertising
has some extensions for your pixel and
there's many other tools you can get on
chrome of course any other browser work
so whichever browser you choose the
first thing we want to do is copy the
link from the top of the description
below over to a new tab in your browser
and it should look something like this
so once you get here we are going to
sign up and it's going to ask for your
email set up a password and your store
name and so let's just do that right now
so for the purposes of this video let's
say we're going to make just a store
about selling desktop plants maybe a
cactus or a little succulent plants
maybe pots I'm not really sure just just
an example just to show you what we're
doing here so we're gonna call this
cactus desktop plants that's what our
store is going to be so then go down and
click create your store and
it starts you off you can get a 14-day
free trial with Shopify but ultimately
you will have to upgrade it if you want
to make any sales on there or if you
just want it to continue beyond 14 days
which if you're watching this video and
investing you pretty much want to do
that so we will talk about that in a
minute but it's going to ask you to
choose an account so you can create a
new Shopify ID or just use the email
that you already signed up with that's
what I'm going to do for now because
this is my only store on this new email
account I'm using right now for this and
so then it's going to ask a few
questions about yourself so the first
one are you already selling something so
let's just say I'm not selling any
products yet so we're just getting
started here and then do you have
something to sell yeah um you could say
either you're brainstorming it's gonna
be you know pretty simple here I'm gonna
say I have an idea I know I'm gonna sell
and what's your current revenue and if
you're starting off I mean most likely
you're less than $5,000 so I'm just
gonna say zero for now and you can say
is this for you or are you designing it
for somebody else obviously that would
be if you are already I mean you're
probably not doing that if you're
watching this video because that would
be like a marketing agency so let's go
to next right now and it's going to ask
for your address so that you can have
you know your business you can get paid
properly so I'm going to type in my name
and address
and so once you have your address in
there we are going to enter the store
and so this is really where most of our
work is going to happen right here so
what we see right here is at the top we
have our store name right there we can
search I don't really do much searching
on this it says we can select a plan and
I think the first thing we definitely
need to do is go in and select a plan
because like I said if you're going to
make any sales on this you want to have
a plan that actually makes sense and of
course there's so many different plans
so you can choose from these three you
can really they're very different and
depending on what you're looking to do
they're going to serve better audiences
so you can look there's actually some
calculators out there to estimate based
on how many sales you have which is the
right plan for you but assuming you're
just starting off most likely the basic
Shopify is going to be your best plan
and so I'm going to choose this plan
right here and let's go through and
purchase this now you can do it in
several different ways
you can purchase every year you could
buy two years at a time you might three
years at a time depending on what you're
looking to do I usually recommend buying
a year at a time so you don't to worry
about a monthly payment if you can
afford that upfront and I mean for the
purposes of this video because it's not
a real store I'm just going to buy one
month for now and we are going to start
this plan so we have our plan and to be
clear the different plans will cost
different amounts per sale so different
percentages different fees so like I
said there are calculators out there
check those out before you choose one if
you already have revenue if you're
starting very low it makes sense you're
just gonna start off with the cheapest
one right there then that brings us to
the home page right here and within our
home page you see there's a lot going on
and it's definitely going to change over
time these are some tips for when you're
starting and obviously when you're
starting off right now I do recommend
this is a great place so let's go and
add our first product just click on that
and if that doesn't show up for you for
some reason you can always find this
later on by going on the left side down
to products go to all products or add
products and we end up with this one
right here so let's just say we want a
small small desktop cactus is our first
let's just say that's our first product
and we're gonna say perfect for any desk
and then of course you might want to
like change your description make some
things like bold you can make things
italic you can add like little images in
here you can do a lot of stuff like that
I wouldn't really add images in there
and some people maybe would but I would
go down and add your images here with
media so let's say for right now we have
this picture right here and of course
having more pictures may help your
performance as people want to see some
different angles of the product you
might want to have some professional
photos just make sure they're not grainy
photos taken with your phone if you go
on eBay and you see people that just set
something on a table with some awful
like really yellow light and they just
take a phone picture generally it's
going to be harder to make sales I found
that if you either have a friend with a
professional camera or if you have one
yourself definitely find some good
lighting and take a really nice photo of
your product if you are drop shipping
maybe get a sample of your product and
take physical pictures or somehow find
some pictures of your product that you
can use here and it's just going to
overall help your performance on on your
product right here as soon as we go down
the first thing is pricing you're going
to name whatever price you want so let's
just say these are $5.99
I don't know arbitrary price here you
can say compare at and like cross that
out and show the other number next to it
so this is what some people try to do
they try to say it's like Oh 800 dollars
and we're selling it for six dollars and
it's just gonna cross it out and show
that it's like on a long-term sale so
people might be more enticed to buy it
obviously 800 is an exaggeration most
people might say it's like you know
normally eight dollars or something and
then down here you can say the cost per
item this is for your own profit
tracking and inventory tracking type
stuff to look at your overall business
success so if this costs you if you buy
it and it costs like one one dollar and
24 cents or something then they show you
what your profit margin is and you can
see how much profit you're actually
making per item so you can charge tax of
course depending on where you are you
probably need to do that otherwise maybe
you can just absorb the tax in the cost
and you just already cover the tax most
people don't do that so I just usually
charge tax on things you can go down
here and have your stock keeping unit
your SKU if you want to keep a number
for that you can have a barcode for that
so for this one let's just say it's like
one thousand one or ten thousand one
it's a ten thousand that's a hundred
thousand one sorry one hundred thousand
and then the quantity we can say that we
have I don't know if you want to track
your inventory this is another great way
to do things if your drop shipping this
really doesn't matter quite as much so
let's just say we have 250 of these
because let's say we're not drop
shipping and then you can also say this
is a physical product or you can have
you know digital product of course and
it won't have a shipping address but
assuming it is a physical product then
we're going to go down and this is for
shipping purposes estimate the weight so
say like 1.1 pounds you can change the
units if you need to there and then
going down here you have some customs
information so your country of origin so
let's go find the United States I'm from
the United States and then down here you
can have you have multiple options so if
your product has different sizes or if
it has different colors if it has any
kind of different variation you can go
down here and just name it whatever you
want you can say let's say we have
different colors and then you're going
to type in the colors and add a comma
between them so let's say white let's
say we have a black one and let's just
say these are talking about like the
cactus pots of course we can have a mint
mint green one and maybe we have a cool
gray one so that way we have four
different colors here and then down here
you can see what the price is of each so
you can change the price let's just say
that one's like a little bit cheaper
maybe that one is also a little cheaper
and then we can go down and they
automatically filled in the SKUs so we
have different stock keeping unit for
these and then of course we can change
the stock for each one so let just say
we have 150 of these and then we have
150 of these and 150 of the cool gray
ones as well so this is a really cool
tool here that you can actually utilize
if you have inventory to keep track of
what sales happen so you don't have to
have separate software to do this of
course depending on your business some
people may want separate software but
for a small store like this when you're
selling just a few products it
definitely could be a very nice useful
tool to have then on the bottom edit
website SEO this is the classic thing
that a lot of people miss out on and
it's something that can hurt your
ranking really a lot so when people
search small desktop cactus they want to
see small and desktop cactus and they're
going to click on that they're more
likely to transfer from Google to your
store and of course you really want to
think about the search intent here who
is going to be looking this up and what
are they going to be looking for and the
better you can target your search intent
so if somebody is looking for like how
to take care of a cactus that would
maybe be a blog post for you I wouldn't
put that here and you want to make sure
you're ranking for the proper keywords
and the proper search intent so small
desktop cactus may be good for this one
but let's just beef it up a little bit
and say the perfect perfect companion
the perfect companion for your desk or
something and then down here we have a
small description and this is going to
be below it obviously you don't want it
to be such a small you know what is that
four words right there we want to fill
this out a little bit with some
something that people are going to be
actually looking for don't really worry
about flooding it was keywords that much
but don't add like a bunch of fluff in
there so definitely have some keywords
have things that make sense but you want
it to be a nice descriptive sentence
there so when people look at this I say
oh that looks like a reliable source
that's a great place to buy my cactus so
let's just say we have a description
like that of course this is not
necessarily perfect here and admittedly
I've never sold cacti online so I don't
I haven't done enough research on what
the right keywords would be for this but
then down here we have our URL our
handle so our basically our slug right
there is what you'd call it
and let's just say small desktop cactus
you want this to make sense you wanted
to I mean it's gonna be better for
Google ranking but also so when people
go to your website it's easier to
navigate and understand that they're on
like the right website and they're not
on a bunch of random characters that may
be a little bit more shady they don't
want to feel like they're on some
website that's going to scam them out of
their money and so right there small
desktop cactus it's just a nice URL so
we're going to click Save and now we
have our first product of course on the
right side forgot to mention on the top
there if it's like a pair of Nike shoes
or some kind of brand or other way you
can sort it so you see right here
product type vendor collections you can
do a lot of stuff like this if you want
to add this to different collections and
we don't have collections yet but we may
want to add some other tags here just in
case people are searching through our
website so we can say cactus desk desk
top cactus and you'll see they pop up
down there so let's just say those are
the ones we have for now so let's go and
save this and then as we go over to
transfers we can go down to actually
let's just go down the whole left
it's starting at home so going back to
home we added a product we can customize
our theme next I'm not gonna talk about
that just yet instead I want to jump
down to add a domain so let's add a
domain here because honestly if you are
running a store from cactus - desktop -
plants dot my Shopify com odds are
people are gonna know that you are an
amateur I mean they they can clearly
tell by the lack of a professional
domain and so really what you should be
doing here is bio domain make a domain
that is relevant to your store and it's
just a nice clean one so I think cactus
calm with the queue is almost definitely
taken its twenty twenty but if you find
like cactus desktop plants calm or you
know something kind of more creative and
as short and convenient and easy to say
as possible your store will probably
perform better like that and on top of
that I'll show you later on where you
can get an email for this because you
probably don't want to be like Mike
Ricky Bobby 57 69 at gmail.com like
that's again not a very professional way
to host your business if people are
going to contact you for customer
service and for that reason I recommend
getting you know with your domain you
should have an email so it should be
like Mike at cactus calm or support at
cactus calm if that was your domain was
cactus calm so of course your domain
would be replaced there so you can bio
domain right up here if you want you can
buy it through right here on Shopify but
typically what I would recommend you can
find cheaper locations out there so
namecheap.com
is usually a pretty cheap one sometimes
I go to you can really buy it from
anywhere you can buy it from GoDaddy has
a bunch you can go from Google domains
you can find them and there's just lots
of different places you can find domains
and then you can buy your domain and you
can connect it right here so you can
either connect an existing domain if you
already bought it
you can transfer from a different
website or you can go right up there and
buy one through Shopify so once you have
a domain you'll see that what you can
actually do is you can go to your domain
slash admin it'll take you to this right
here and you'll be signing in or you
just go to Shopify comm and navigate to
this but you have a domain so now you're
ready to go
now as we go down here in home you'll
see there's a lot of other stuff that I
recommend checking out in the future so
you can go down here right here so II
restore you can bookmark this is where
you sign in like
you can also disable the password so
right now your store is not actually
live meaning your website's live but
nobody can actually make a purchase
without the password you can disable the
password of course you cannot disable
this password if you don't have
essentially if you don't have an
upgraded plan so that's how they prevent
you from buying things but this brings
you over to preferences and we can
disable the password right here so our
store is now live people can go and buy
that cactus now going back to home so
going down like I said you have a lot of
stuff here read through this guy's I
recommend some of them are some you know
blog posts that can help you learn some
things but let's go down the left side
and start learning some more stuff with
this website so when we go to orders
obviously we have no orders right now
but you will see that you can have you
can track your orders you can mark them
a shift you can track where they're
going and just overall manage a lot of
your orders here you can have drafts
right there you can have abandoned
checkouts and obviously since we don't
have anything really going on the store
yet none of this is populated just yet
but this will eventually be a very
powerful tool that I recommend you use
and to be clear guys I will show you how
to optimize a site in a minute but let's
keep going down to the side here so when
we go to products you'll see all
products and like like we just added
here we have 700 in four different
variants and this is our small desktop
cactus so we can filter through these we
can sort them we can add more products
so up there add products a little purple
button is going to be obviously how
you're adding more then you can go down
and transfer to some different things so
if you have is something I admittedly
don't really use much but you could
transfer if you're placing like orders
and moving things around you could do
that right there inventory management is
really nice you can see right here what
inventory you have if it's sold when it
stopped when it's gonna stop selling if
you have any incoming ones so that would
be back with transfers there of course
and you can you know edit the quantities
right there so it's pretty cool that
you're able to do all of this right here
and of course you can export that or
import other files into this then we go
down to collections this is pretty cool
because we can create different
collections and show different
collections on our website and like I
said I'll show you that in just a minute
but let's go and create our first
collection right here so let's say this
collection is going to be plants with
spikes
I don't know let's just say it's mostly
cacti and then we want to add whatever
our description is right here a longer
description that hopefully we can add
our collection image and for the
purposes of this let's add that as our
image right there and then you can go
down you can have an automated
collection or you can manually add
different things to the connector to the
collection and then of course your
website SEO again so making a collection
is very easy and it's going to be I'll
show you how to add different products
into that in a minute
but overall that is going to be what
you're doing with collections and when
you have more products collections make
sense especially with clothing you could
have like a Fall collection of all your
clothing that kind of goes together you
can have you know it's pretty common as
brands get bigger to have different
collections then we go down we have gift
cards so you can have some gift cards
right here because we have the lowest
plan we cannot get gift cards but
essentially it'll give the user a code
that they can use that checked out that
is the gift card it's not going to be
sending plastic physical gift cards
maybe you could do that if you really
wanted but through Shopify it's going to
be a code of course after products as
you're going down customers is the next
thing right there and because we haven't
made any sales we have no customers but
you can add customers if you already
have some from the past you can import
customers if you had a store elsewhere
and overall this is gonna be a great
place to if you have customer service
for example if somebody calls they say
they made an order you can go in here
learn about their order track it stuff
like that you can also use this to learn
a little bit more about who's buying
your product and stuff like that really
you can be creative with this but this
is where you're finding information
about your customers not the most
extensive information you're gonna find
a little bit more about purchase history
we're gonna learn actually more is
through analytics right here and so from
your overall your dashboard right here
this is where you get the big picture of
your sales
how many online store sessions how
successful different things are
different you can test out different
products a be testing and see you know
which ones sell better you know the
online store conversion rates so when
people are adding to their cart when
they're actually getting to check out
how many times they actually check out
then so you can really start to look at
this and see where your inefficiencies
are in your website and you can really
use this to optimize your site and have
as many sales as possible now this could
also be related to your keyword
targeting so if for some reason
your search intent is incorrect and
you're just getting a lot of people
going to your website and then they
realize it's not what they were looking
for and they click off you may want to
go back and redesign your website just
do some iterations of this until your
website actually works and your sales
actually are significantly better and of
course depending on what product you're
selling organic traffic is great but a
lot of times people you know will be
running ads on things so this won't
really tell you as much about your ad
effectiveness you can learn some stuff
here but most of that is going to be
elsewhere going down we have our reports
right here this is the really big
picture oh the absolute macro here where
you have like your overall macro
finances your marketing spending you can
see your inventory just really big
picture stuff here and then we have live
view which is going to show how many
people are on your website right now how
much you made today and stuff like that
so I know don't typically look at this
one as much but I could see why this one
definitely could be fun to look at to
see how you're doing on a day to day
basis just go in here check out what
everything is looking like right now
going down to marketing then we have our
marketing overview and this is where we
can integrate some apps with our website
and so going down here you'll see that
there's some other different options
here so they're gonna show you a little
bit more about the marketing campaign
you have but there are some marketing
apps like I said and I'll touch on that
in a minute and then you can go down
they have some blog posts about
marketing but at the top they say they
do have some marketing automation so
let's just see what they're talking
about here so when you do that marketing
automation drops you down to the bottom
one right there out of our overview
campaigns and automation so really
briefly jumping back you'll see
campaigns right there it's not that
exciting right now we don't have any
campaigns but it can show you how much
you're spending on ads and how much
revenue you're actually generating from
that so then when we go down to the
automations you'll see they have some
really cool app so you can add onto your
site so something really cool about
Shopify is you are able to get some of
these Shopify apps add them to your
website and you can do a lot more so
rather than just having a website what
if you had a website that could you know
right here like SMS bump for example
that's a great one what if you could
send text messages to people that
abandoned their cart or otherwise maybe
if they made a purchase and you wanna
say hey thanks for your purchase here is
like I know Best Buy does that they'll
send you a text when you order something
you know
send you text updates as it delivers so
there are quite a few apps you can go
and learn more about different
automation so you can create an
automation right there and so I mean
Google smart shopping is another one
that one's not free that's gonna be a
paid one through Google of course but
some of them are free so like SMS bump
is a free one and if we want to add that
we can definitely go and set up SMS bump
right there it's very easy to do and
I'll talk about apps in actually just
one minute so then we can go down to
discounts on the left side and again
guys I know I'm showing you all of this
stuff first but I promise we'll get into
showing what the website actually looks
like and making that look beautiful in
just a minute
these are things you need to know and
you want to set up so you have the
infrastructure for your store so when
you build the website it looks good and
actually works on the back end with this
stuff right here so you can have some
discount codes you can have some
automatic discounts right here and let's
just say our discount codes are going to
be I mean you could you could just
create a code right here you can make it
do whatever you want so you can have a
percentage you can have a fixed amount
you can have free shipping you can buy
one get something else stuff like that
works very well and it's nice that they
integrate this with Shopify so you can
go down and have like a discount let's
just say you get 90 percent ninety-eight
percent off of your entire order it
applies to yeah your whole order right
there no minimum requirements anybody's
eligible so you can set the limit right
here so you know if limit one for
customer or a limit total let's say it
works fifty times ever and it starts
right here and you can set an end date
maybe it ends like I don't know in two
weeks or next month or something and we
can make our discount code let's just
say I don't know mike is cool so anybody
that says Mike is cool gets a ninety
eight percent off I don't know just a
little ego boost right there so let's go
and save that discount code and just
like that we have a discount code we can
share it on maybe our Facebook group or
in other places just to get things going
ninety-eight percent off is probably not
realistically what you're going to be
doing but you get the idea of how to
apply these so then if we go back to
discount codes you can see this one's
listed right there and if we decide you
know what this one is really we're
giving way too much of a discount you
can go into it and you can see disable
right at the top you can also promote it
if you wanted so Instagram promotions
might be a good way to do this
it's also a great way to track you know
how many people are coming from the ads
just another way to see that information
we can disable it if you realize it's
it's too much or if for some reason you
want to stop that promotion then like I
said getting back to apps here there are
so many great apps out there I can't
list all of them I'll put some in the
description below but some of them are
actually really powerful so asset mass
bump is a great one of course you can
use some other apps you may want to
consider getting would be one for maybe
reviews on there if you want people to
be able to go so like product reviews
right there you can go and add a reviews
page to your website so people a lot of
things they want to see some social
proof that what they're buying other
people other people buy they know the
pros and cons about it it's not just
what you want them to see so having
reviews will actually help your product
as a lot of course you can post it on
other platforms and they would get
reviews there but having it on your
website is definitely beneficial also
you can have some email marketing set up
you can have a Help Center set up you
can have order tracking just a couple
ideas here when you're starting your
store of the other apps you may want to
consider getting so definitely go like
right now let's check out the App Store
right now I hit ctrl click it opens in a
new tab and then we can go down and
you'll see that there are so many
different ones so the staff picks right
there there's trending ones so maybe
like talk shop
maybe having something optimized for tic
toc being that it's just a viral new app
out there maybe actually depending on
when you're watching it's currently
right now Tech Talk is blowing up it's
really really big but maybe in the
future this is gonna make this video
seem really outdated but tick tock is
really big right now so maybe that would
be something you should consider getting
on your online store here then we go
down there's some trending ones so again
there's just so many options I can't
tell you everything you need to get of
course depending on what your store is
there's different ones that are gonna be
better but of course I would say reviews
are pretty often a very popular one
email marketing is to pop either one and
of course you can also get something for
like Facebook and stuff like that uber
low is one that a lot of people use when
they're drop shipping I don't know I
mean some people make a lot of money
with that some people really don't so it
depends on when you're watching this
video and what you're trying to get into
that may or may not be a great option
there but as we go down you have just
lots and lots of different apps here and
you can have so like places to sell you
can have Facebook ones you can have a
Google Shopping one and like I said I'm
not going to
into this too much in his video but
there are quite a few apps so now the
next thing we're getting into is the
exciting part of this video this is what
you really probably have been waiting
for and this is our online store so if
we go to online store I mean first of
all you can add other sales channels if
you have other sales channels through
Facebook shop or Instagram or Amazon if
you're selling things on ebay messenger
lots of different ways to sell things
but for the purposes of this video we
are making our store strictly on our
website right here not selling on other
things and so the first thing we have is
actually a theme and so let's check out
our theme right here so the first one is
called debut that's just the one they
give us and we can go down and actually
view it so let's check out what this
looks like it opens a new tab and
obviously what we're gonna change the
pictures and everything like that but
you'll see that you know it's pretty
simple they show you basically what its
gonna look like if this is not your
style though there are many other themes
and for the most part I really recommend
finding a different theme you don't want
to be using the default one that
everyone else is using it just gonna be
way too obvious that you like anybody
else's store is going to recognize your
default so let's go down and check out
the free themes right here you can also
buy some themes from the Shopify store
and there are some really nice ones out
there some of them are not too expensive
some of them are a little pricier and so
when we go in we can check out the free
themes and each one should be a little
bit different so they have some
different variations so if we say like
this one right here let's say we really
like this one
we can add it to our library and there
are three different styles this is what
I meant by having two different
variations so there's like snowboarding
one outdoors one and then boxing one of
course it doesn't actually matter if you
are actually selling an outdoors product
this is just a recommendation you could
apply this to literally anything so
don't feel confined to what they say
right there so let's add this theme to
our library we're gonna sell cacti using
the outdoor theme here it doesn't
actually matter now that venture has
been added right there you'll see that
it still says debut is our live theme up
here and if that confuses you it's
really just because you didn't publish
with a new theme yet so you can easily
get a new theme customize the entire
theme and then publish so that way if
you're ever deciding to change a theme
for
down the road nobody ever encounters a
broken store that's half-baked it's only
halfway made so this is great like
really to reiterate here if you have a
store that's live you can kind of build
a new one if you want to redesign it
make it look different and make it look
perfect and then publish it and make it
look live so it's just a cool thing you
can do there so you don't have to edit
things while they're live and make your
website very confusing for any potential
visitors you don't want to be losing
sales so because this is new let's just
say if we want to make this one our live
one all you have to do is go up and
publish and then you'll see what I mean
so we can publish right now and it will
become our live theme then and again you
can customize from down there or now
that it's live let's click on the purple
customize button and it will bring us
into our website builder and so here the
website builder we can see the different
pages we have on the top left so we can
select a different page and there really
are only a couple pages right now so we
have our collection page we've got
different collections lists we've got
blogs we've got a cart page we have our
checkout page and our 404 page so
definitely it is important that you guys
go through and check these out hopefully
nobody's ever seeing a 404 page not
found but if they are you definitely
want to make this look nice at least so
that people can be easily redirected to
your homepage and they never get
confused so for some reason you
accidentally typed in a link incorrectly
and you have the URL slug on the end
that's just not quite right maybe you
have an extra letter in there it'll come
to this and will easily redirect them
back to your homepage now without being
said let's go back to home page right
here and start editing around so you'll
see that the layout of a Shopify store
at least with this theme in particular
is really a block layout so they have
these different sections and each
section it's not necessarily drag and
drop as we see with Wix or with a lot of
other website builders out there this
one is definitely a little bit more
structured where you can say I want a
slide show and then I want a collection
list and then I want a whatever else
image with text do you have like
different options right there and you
really are not going to be tailoring
this too much but you can definitely
make some changes so if we say right
here that we want
maybe our slide shows a good first one
and then maybe
our collection is not what we want next
maybe instead we want some kind of image
right there so you can go to the left
click on the little six dot or a and
then drag it up to wherever you want and
you can rearrange the sections right
here so let's add this one next and then
you'll easily see that editing this
should be no problem so you can just go
in to click on image with text right
there and first we have image which you
can select the image that you want so
let's go and select our image there's
some free images you can get or you can
upload an image to your library for your
store right here let's go and upload an
image let's just say this one right here
and then the text we want so let's
choose the image first sorry so let's go
and choose our image right there and
then on the bottom say select I forgot
to click that a second ago and then we
can actually go and edit that we can
remove it we can change it pretty easily
but let's go down and change the text so
if we want to go that's our image image
was text so our text is going to be
choose your favorite desktop collection
[Music]
and then you want to add some text right
there and of course if you want some
text to be linking somewhere you can
highlight that text click on the little
chain icon right there make sense as a
link and then you'll be able to link to
another page you can paste a link right
here or you can find another page within
your website so we can go into products
right there and then we can link out to
maybe this product for example in that
way we suddenly have a link there so
that somebody can go and click on
availability right there and it'll link
out to the product and they can see if
it's actually available so of course
depending on what you're writing here
you may want to be linking to blog posts
or maybe within a blog post you can link
back to different products just some
different ways to do things of course
you can change your alignment left right
alignment and you can add some different
content so if we want to add another
maybe some more text or another image
let's just say we want to add more text
and then you'll see the way they do that
is they put it like horizontally they
stack different things and if you want
to rearrange them again the three dots
there you can click and drag that up
like that and so it is it's not always
like the most
intuitive way of editing things it is
definitely very easy to move things
around but it's a little bit less
customizable than we saw with something
like Wix for example so if we don't want
it we can go down and remove this
content and now we just have essentially
that right there so now let's go back we
have our first section we have our first
two sections actually we didn't add
anything to slideshow yet but you can
adjust you know if you want to
auto-rotate the slides to make them fit
if you want the slide height to be small
large or we can just make it whatever
adapt to the first image and then you
can change how fast it's switching
through and then down here you can go
and add different slides so just select
the images you want you can change
headings for them you could just do some
basic stuff like that if you have a
button to view all products or to view
that product in particular and this is
very common with a lot of websites that
you check out that they have a slideshow
at the top of maybe different products
or different collections and links that
lead over to those products so now we
have our slideshow we have our text with
an image right there and then we go down
to collection list and of course there's
many other things I'll show you in a
second but collection lists you can
easily have multiple collections right
there that people can go and view all
right there so if we go to the first one
we can start we can select our
collection I showed you before guys
remember where we made that collection
this is where things are tying in so we
can say plants with spikes is our first
collection because I didn't beef it out
and I don't have the second two
collections that's the only one I'll be
showing you right now but go down here
and click select and suddenly you'll see
that one is in right there and you have
that little view all link right there so
it is really nice that people are
interested in this collection as they
hover over it it highlights it you can
click on view all and it'll bring them
over to that collection page so then we
can go down actually let's go back right
now and the next thing is you'll see
that we have the home page next below
that so home page that one's not that
exciting you can either view all or you
can go to individual products right
there change different rows and then
lastly if we want to add another section
we can go and you'll see there's lots of
different sections you can add here so
if we want to have a slideshow we want a
featured product we want a newsletter
maybe we want a map so let's just click
on whatever you want you'll see it pops
up right there and you can then go and
click and drag that so let's let's add
it
so it's going to verify that you
actually want it you can have your
address there it'll have your you can
get directions to it stuff like that you
can optimize it's pretty much anything
you want to add but you'll see going
back here it pops up as another section
that we're adding another banner right
there because that's a style of website
we're building then if we go down footer
is the last thing that we do want to
edit here so your footer menu you can go
and change I don't know like if you want
to have a different menu there and I'll
show you in navigation you can adjust
what the menu is going to show so you
can have like if you go footer menu
right now it doesn't actually do
anything and then follow us again
doesn't do anything with this theme just
yet so now that we have our sections
laid out on this page what you can also
do is you can use the entire right side
of the screen here to navigate your
website so if we go to catalogue that is
our next page and similarly you can edit
this in essentially the same fashion so
you can add you can adjust your header
right there you can adjust your footer
and you can adjust what is in here so
you can add some different things and so
being this is our collections page we're
only going to have our collection right
there but you can add different pages
and all and again I'll show you that in
a minute guys but lastly before we get
out of this customization thing there's
two last things I want to show you one
of them is the theme setting so you can
go in here and change the colors if you
want so if you really like this theme
but you just wish you is more of your
business's colors you can change that
right there typography if you want a
different font that's make sure it's
easy to read it has a relatively fast
load speed and then we can go down to
your collection page social media so
adding social media definitely do that
right here and that'll pop up down here
with follow us remember I said it didn't
do anything yet that's because we didn't
add social media yet so you can add your
different links we can add it's like
Instagram let's just add that right now
so you see that as soon as you type that
in it pops up down there with an
Instagram icon so people can go and find
you on Instagram likewise you can have
you know tumblr snapchat YouTube venmo
or vim start enough and it's not a pen
no I read that wrong then you have
twitter you have facebook you've got
lots lots of different things right
there I guess people wouldn't follow you
and venema that wouldn't really make
sense but then we can also go up there
and select an image if you want that
down in your social sharing and so
that's definitely very important
then if we go down to the favicon right
here this is going to be the little icon
on the top of your browser so if we look
up on the very top next to where it says
what our website name is you'll see that
right there it's going to say it's going
to have a small image right there right
now it's a Shopify logo so let's go and
upload our logo and of course there's so
many different ways you can make a logo
I typically recommend using something
like canva calm but Shopify also
recommends they have their own thing
that you can use to make a logo a
partner of theirs so if you first sign
in on the homepage one of the things as
you scroll down is hey do you want to
make a logo and they'll bring you over
and they'll make a logo that might look
something a little bit like this one so
if we want this to be our favicon you'll
see that if we do that we'll select it
and then our website we'll be using it
right up on the top so I'm going to show
you that in a minute
so let's save this it saves it and let's
just say we want to go and check out our
website now so if we refresh it so I
apologize before it didn't show the
Shopify logo it showed like a little
earth logo that's just because we're
using Chrome right here but now it shows
our logo of for our website and of
course you can always go down and check
this out I recommend guys check out your
website on as many different monitors as
possible check it out on a big monitor
an old monitor on a TV on a projector
whatever you can get your hands on you
want to see what it looks like on as
many different spaces as possible
because inevitably somebody will end up
on your website on some really weird
projector somewhere and your website's
not going to look great so you want to
just make sure that it's optimized for
any user no matter what they're doing
and speaking of that you can also go up
here to the top and look at what it
looks like in a mobile view so right
here you can go around and click on your
website in a mobile view or you can go
to the desktop view and it's definitely
it's really good to switch between that
because especially if you're if you're
on social media if you're advertising on
social media a really really large
portion of your traffic will be on
mobile on on phones for example and so
you want to make sure you're optimized
for that but then lastly like I said you
can go down here and go to checkout and
you want to make sure that you have a
good banner you have a good logo and
your checkout just looks good overall
and of course you can see that go up to
our checkout page and this is what it's
going to look like
if we check out the well I guess I
should say if we look at the checkout
page then you'll see that you can do
some different things here so you can
change like a banner you can add your
logo right there of course I'll be
talking about the logo on your header in
a minute but a lot of the stuff like
your legal things if you want them to
show up on your checkout page you can
actually do that so let's head out of
the editor right here I think we went
through pretty much everything here
other than changing the theme style
which we can also do back where I showed
you before and the next thing actually
if we go down to settings I want to show
you how to get the legal things right
there this will be like your return
policy if you want to have things like
that you can go over to settings on the
bottom go down to the bottom right to
legal and this is where like I said you
can add your refund policy you can add
your privacy policy things like that and
the nice thing about Shopify here of
course just a template not necessarily
what you want to do but realistically if
I was going to make a store I would just
Google a template anyway so it's nice
that they have this click on create from
template and they give you a suggested
refund policy it's usually pretty robust
but you can go through and figure out
what's right and what's not right if you
don't have gift cards things like that
things might change you can add you can
create a privacy policy from a template
definitely make sure you adjust that on
your own and you actually read that if
it's your privacy policy you could get
into some serious legal trouble if you
are not doing what you say you're going
to be doing and of course you want to
make sure that everything is it's you
know true and correct in there so going
down Terms of Service you can do like
all this stuff and it will show up on
your checkout page then so it's just
nice to have that there now not to jump
around too much but something else I
want to talk about is if we go back to
online store I didn't go through all of
these yet but we can go down to blog
posts and not every store will have a
blog but it's something that I recommend
if you have time and you want to gain
some organic traffic you know maybe if
people or you can make a blog post about
like how to decorate your desk or how to
improve workplace morale or maybe an
article about workplace depression and
you could talk about how people are you
know not happy because they don't have
plants at their desk or because they
don't have the right lighting or because
they drink too much caffeine like you
can provide actual value in these
articles and at the end people might be
like hey who's actually writing this
realize that you are a store and they
might buy your product from you so a
good way to organically plug your stuff
is with blog posts again not for
everybody some businesses are definitely
much better off by running paid
advertisements it really depends on a
case-by-case situation you know who you
are and what you're selling so going
down we have pages this is what I
mentioned before about how you can have
more than just two pages on your site so
if we go over to our website right here
we see we have home and we've catalogued
of course we have the other pages that
you can get to through like the 404
error page if we have the cart page to
checkout page
but as far as what's listed on your
navigation on the top it's really just
these two so if we want to add a page we
can go to add page right there let's say
it's an about Us page and so we want to
call it about us and I do recommend
having a little bit like not just about
us have something else there so the
story behind our company or something
like that and again I said this before
but just to be very clear here cactus
with what the queue is it's not a real
brand if there is anybody any business
similar to this like this is totally
unaffiliated with them this is really
just a hypothetical brand right here so
we want to make sure we have a good
description down here and you can make
it you know whatever you want so it
shows up in Google like that I recommend
all of your listings or all of your
pages should have a consistent theme
right here so if you say like a page and
then two lines and then a little
description of it right there then try
to keep that consistent across your
pages you can also make them all you can
make it a hidden page if you want we're
going to save this and then you'll
notice that the about Us page right here
so once it saves the page was created go
back to pages but you'll notice that if
we go over to our website we click
refresh and like oh crap it's not there
and don't worry guys the reason it's not
there it's still working but the reason
it didn't show up is because we didn't
actually publish that yet so we can go
in and edit that we can actually make
you know beef out the page fill out with
all the information we want in the
editor I showed you before so if we go
back again just to reiterate here if we
go back to home or if we go to online
store I mean and we go to themes and we
go to customize you see you'll see that
our page will be there up in the
selected pages area so if we go up we
can
go down to the page which is about us
and we can edit this page and we can
fill it out with whatever we want and
then so once that's all ready let's go
back to Shopify again we go down to
pages and we can actually publish this
page so if we go and we select that then
we go up to the top and we go to more
actions publish selected pages
it'll publish it so now it will be
visible to people going to the website
and again the reason that they won't
actually see it on the on the menu bar
on the top is because we didn't add it
to navigation yet so the next step is to
kind of you know optimize the navigation
right here so you have two menus on this
one right here you can add another menu
if you want to add it somewhere else on
your website so kind of a weird way to
add a menu here I don't know why they
don't just let you add some text with
links but it does make things a little
bit more modular so you can edit things
and it kind of updates live like that so
the footer menu if we go over to our
website is going to be on the bottom
right here footer menu we don't actually
have anything in that right now and then
the header menu is up in the header so
we have home and we've catalog and the
reason we don't see the other one is
because we didn't update that and add
that page in there yet so let's add a
new item and we'll say about us and then
we can go here and we can add a page and
the page that we want is actually the
only other page we made so far so let's
add that and now let's keep adding a
couple more items so you can say policy
and then we can actually go down and
just see some of the other things you
can add on the top so you can add the
homepage a search bar you can have your
collections your products different
pages like we just showed you you can go
to blogs or we go to policies and there
are some you know different policies
here and so we can just say let's how
about our refund policy and we'll add
that one and that will be up on the top
and then one last thing to check out
would be blogs and whatever your blog
you want to talk about like a specific
thing we can go to blogs and that will
you know bring it right there and we'll
have our blog post there so we'll add
that and then lastly we will go down and
save the menu right there and then it
should be ready when we go over and
update that we'll be able to see
everything across the top and so right
there you'll see we have catalog we've
got about us we've got so our policy
page it is already populated with what
we showed you before if you went into
the settings
again that's where we got that and then
blog we don't have any blog post right
now but again this is where I showed you
guys blog posts right there you can make
your own blog posts you can create them
they're pretty easy to do very
self-explanatory on your building them
in a pretty similar way with the same
text editor then domains down here is
something that we already have a domain
I talked about connecting that before I
admittedly for this video guys I didn't
actually pay for a new domain because
this really is just a video I didn't
want to spend extra money to show you
guys something that you pretty much
could already walk yourself through then
we go down to preferences and this is
really the last thing on the left there
and this is going to be a little bit
more about if you're doing some more
advanced things so if you want to have a
title and meta description this is good
for the search engine optimization of
course or SEO if we go down Google
Analytics or Facebook pixel if you go
into Facebook and you have a pixel that
you want to connect or if you go into
Google Analytics I actually have videos
on those I'll link them right up there
but I'll show you where within Facebook
business manager you can go and you'll
find a piece of pixel code you'll just
copy that you'll paste it in here and
that way you can track you know
different actions through your website
and you can really set this up and make
sure that we're running ads you can
track how well the ad works so when
people click on your ad they go to your
website and then they click on this they
put it in your cart and then they don't
buy it and then you can go back and
retarget them and you can say that hey
this person is it's in their car just
send ads to them on their different on
that you know Facebook Network and that
way you'll get ads out to them and you
have a better plan for people buying
your products
lastly password protection we disabled
that right there because we want this
store to be live and that's pretty much
it for those now let's go down to
settings we talked about legal but there
is actually a lot of other stuff you can
do within settings here so in general
you'll see that you do have some basic
stuff here at your store name which will
show up on the top right there so you
see cactus desktop plants that's our
store name you can have your store
contact email your customer email it
could be two different things right
there if you want
you have your store address your legal
name of your store so people can learn
more about you if they need to standards
and formats so what time zone you're in
this is all pretty self-explanatory and
I actually currency down there you
select your currency but you can
actually get apps that convert
see four different countries if you're
selling internationally so that people
aren't buying in dollars if they are in
England or if they're in India it
doesn't really matter if somebody
somewhere else and they don't use the US
dollar maybe they want to buy it using
their credit card paying a currency that
they're familiar with then we have
payment providers that's not that
exciting checkout you can go down and
customize you checkout experience so I
showed you how to change the checkout
page but here you can actually do a
little bit more you can have people
setting up accounts so you can come back
and check out their orders later you can
go down and have a customer contact form
options like there's a lot of stuff I
recommend going through and making sure
this looks as good as you want it to
depending on what you're interested in
with your store we have shipping right
there we have taxes those are pretty
boring actually locations gift cards so
gift cards you can really set these up
enable for like right here it says Apple
Wallet passes and stuff like that
notifications so you can manage
notifications that are sent to you and
to your customers files which could be
you know obviously important if you're
trying to upload different files sales
channels planning permission so if
you're gonna change the plan that you
have if you're like oh man I I need to
upgrade my my site here you can upgrade
your plan very easily right there and
then lastly we go down to billing and of
course our store languages and legal now
there's also some other apps that can
easily change your store languages for
different areas if they know where the
region is you can just translate your
whole store for them so overall guys
that's pretty much everything I wanted
to show you in this video a tutorial now
you pretty much know everything you need
to about the tools and resources
available on Shopify to build your store
to choose the right theme and to start
your own successful business on the
internet so I hope this video helped you
if it did please remember to like and
subscribe comment down below if you have
any questions or comments about the
video let me know what you guys thought
of this as always thank you all for
